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At Excellent Media, we specialize in full-service marketing for home service companies. Whether you’re looking for expert SEO, high-converting websites, or eye-catching TV and radio ads—we’re here to help. Schedule your free consultation today and let’s start growing your business together.
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Case Study
Proving the Power of TV & Radio Advertising

One of our clients has been using our marketing service for several years but remained skeptical about whether our efforts were truly driving revenue for their business, so we stepped in to break everything down for them.
To accurately measure the impact of our marketing efforts on their business, we proposed a bold experiment: temporarily shutting down all their advertising for three months and closely monitoring the results to determine how it affected their sales.
One of our clients has been using our marketing service for several years but remained skeptical about whether our efforts were truly driving revenue for their business, so we stepped in to break everything down for them.
To accurately measure the impact of our marketing efforts on their business, we proposed a bold experiment: temporarily shutting down all their advertising for three months and closely monitoring the results to determine how it affected their sales.
Here’s how we did it:
- Paused all paid advertising campaigns, including tv, radio, and social media advertising.
- Monitored their revenue changes over a three-month period.
- Analyzed customer engagements and tracked organic leads.

Disclaimer: The company name and exact figures have been fictionalized to protect client privacy. Results not typical. Your individual results may vary.
Results
Revenue declined from approximately $110,000 per month to $100,000 in the first month of the test.
In the second and third months, revenue dropped further to around $93,000 to $95,000 per month.
After resuming all advertising campaigns, revenue recovered over the following months and returned to its previous levels.
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From SEO to websites to TV and radio ads, Excellent Media helps your business grow.
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