At Excellent Media, we pride ourselves on delivering measurable results for home services businesses. Here are just a few examples of how we’ve helped our clients grow, thrive, and succeed in their competitive markets.
Case Study
Proving the Power of TV & Radio Advertising
One of our clients has been using our marketing service for several years but remained skeptical about whether our efforts were truly driving revenue for their business, so we stepped in to break everything down for them.
To accurately measure the impact of our marketing efforts on their business, we proposed a bold experiment: temporarily shutting down all their advertising for three months and closely monitoring the results to determine how it affected their sales.
Here’s how we did it:
Paused all paid advertising campaigns, including tv, radio, and social media advertising.
Monitored their revenue changes over a three-month period.
Analyzed customer engagements and tracked organic leads.
Disclaimer: The company name and exact figures have been fictionalized to protect client privacy. Results not typical. Your individual results may vary.
Results
Revenue declined from approximately $110,000 per month to $100,000 in the first month of the test.
In the second and third months, revenue dropped further to around $93,000 to $95,000 per month.
After resuming all advertising campaigns, revenue recovered over the following months and returned to its previous levels.
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